01
Almost a marketing
generalist.
A bit of everything, honestly. SDR outreach, SEO, video. Mostly curiosity, sometimes just whatever the week needs.
02
So I build
systems.
Not one-off posts. Workflows that define the brand's identity and visibility, and carry whatever a founder's office gets handed, day to day.
03
Content's the
home turf.
With brands, the real edge is control over what you make. So nothing ships and sits still. Every piece gets refined by watching the numbers, then polished till it keeps a little character.
The workflows →
Blog engineResearch → draft → QA → publish on an LLM chain (Claude + a retrieval store). Why: 216 articles, no voice drift.
Video engineA Remotion pipeline that turns posts into motion-graphics videos (the ones above). Why: video at content-team speed, in-house.
Knowledge baseA retrieval store every agent reads first. Embeddings + an approved-claims registry + voice guides. Why: consistency, no made-up claims.
Founder-brand engineCarousels, a 9-edition newsletter, daily research briefs off a feed. Why: a founder channel that compounds (+650% engagement).
SEO / GEO layerllms.txt, schema, 150+ meta rewrites, AEO refinement. Why: rank in Google and AI search (200+ citations/wk).
Weekly research sweepA weekly script that scrapes every source (search, news, competitors, social, forums) into one brief. Why: nothing slips through.
Weekly analyticsAuto-pulls GSC, Bing, GA4, Clarity, Semrush into one report. Why: decisions from data, not vibes.
The 40-Minute Sale Took Three Weeks
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Next Best Action: AI Decisioning
